NEWS3 May 2012

IBM picks Tealeaf for latest analytics acquisition

M&A North America

US— IBM is to acquire customer experience analytics software firm Tealeaf Technology.

Tealeaf’s software records and analyses the interactions customers have with a company’s websites and mobile apps, allowing them to spot trends and address any issues that customers are having.

The firm has more than 450 clients worldwide, including Dell, Wells Fargo, Air Canada, Best Buy, Zappos and ING Direct.

IBM said that the deal is part of its plan to extend its Smarter Commerce initiative and that the acquisition is expected to close in the second quarter of 2012.

Craig Hayman, general manager of industry solutions at IBM, said: “Marketers must continuously deliver a better customer experience on both the web and mobile devices to meet the expectations of today’s empowered consumers.

“With these new capabilities from Tealeaf, we can not only provide chief marketing officers and other marketing leaders the qualitative insights into how customers actually experience their brands, but show them how to react in real-time across marketing, sales and service.”