IAB UK appoints Mew as CEO

UK – The Internet Advertising Bureau has named Jon Mew as its new chief executive, to replace Guy Phillipson.

Jon Mew_crop

Mew has been the IAB’s chief operating officer since September 2014 and he first joined the organisation in 2008 as its first head of mobile.

He worked across a variety of media and prior to the IAB held senior marketing roles at Freeserve and Orange.

Richard Eyre, IAB UK chairman, said: “Jon not only has a deep understanding of the workings of the IAB today, he has a compelling vision for its future and proven skills to execute on a demanding strategy. I'm excited to be working with him and his team to deliver it.”

Mew takes over on 13 January 2017, succeeding Phillipson who is stepping down after 12 years in the role.

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

0 Comments


Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts