NEWS15 December 2022

IAB hires two to senior team

Media News North America People

US – Digital media and marketing body Interactive Advertising Bureau (IAB) has made two appointments to its senior team, including Pam Zucker as senior vice-president, chief strategy officer and Jack Koch as senior vice-president, research and insights.

Pam Zucker

Zucker (pictured) will oversee the creation of industry guidelines, standards and marketplace education in her new role, as well as building relationships within the industry.

The appointment will support the relaunch of the IAB’s Measurement, Addressability and Data Center, previously known as the Programmatic + Data Center.

Zucker will be responsible for leading the media and experience centres, which focus on digital video and audio, and consumer behaviour and emergent technologies, respectively.

Prior to joining the IAB, Zucker led marketing and sales strategy at Amobee, and has also had 25 years working at Publicis Media, led media for Starcom Mediavest Group in Russia and spent five years consulting for firms including NBCUniversal, Fox, Viacom and Double Verify.

Koch will take on responsibility for all research-related initiatives, as well as identifying new research areas for the IAB.

Before joining the IAB, Koch formed the marketing sciences division at Reddit, and has also led research and measurement teams at organisations including Spotify, Microsoft, EA and LinkedIn.

Chris Bruderle has also taken on an expanded role at the IAB as vice-president, industry insights and content strategy, having previously been vice-president, research and insights.

Bruderle has worked for the IAB for almost four years, and in his newly expanded role will work with the centres of excellence and IAB Tech Lab to create industry education for brands, agencies, publishers and advertising technology participants.

Sheryl Goldstein, executive vice-president, chief industry growth officer, at the IAB, said: “Pam, Jack, and Chris each bring unique perspectives to the IAB team.

“With their years of experience and insights, we are excited to feel their impact – bringing our industry together and continuing to create solutions and educate the marketplace in this highly dynamic time.”