NEWS17 October 2011

IAB Australia launches mobile council with measurement focus

Asia Pacific

AUSTRALIA— The Interactive Advertising Bureau Australia has formed a mobile advertising council to look at mobile audience measurement, ad standards, guidelines and best practice.

IAB members will sit on the council alongside representatives of the Australian Interactive Media Industry Association and the Media Federation of Australia.

The council will meet for the first time later this month and expects to liase with fellow IAB mobile councils in the UK and Europe as well as wth the IAB US Mobile Centre for Marketing Excellence.