HubSpot adds AI tools

The tools and features, added to HubSpot’s platform, include generative AI assistants to draft content, create images, generate blog ideas, build websites, and develop reports.

HubSpot has also added AI-based insights for analysis and recommendations, including forecasting.

The company is also developing ‘AI agents’ to help small and medium-sized businesses automate and respond to customer queries on live chat and email, with these tools planned to launch early next year.

Andy Pitre, executive vice-president of product at HubSpot, said: “With HubSpot AI, we’re taking the guesswork out of generative AI and giving all customer-facing teams across sales, marketing, and service the complete toolkit.”