HPI strikes Brazilian licensing deal with AboutPeople
Research approaches covered by the agreement include the brand ‘DNA’ definition tool Brandalysis, qual service Third Generation, multi-media campaign integration measurement tool Superglue and Decision Dynamics, which analyses consumer decision-making processes.
AboutPeople employs seven staff and is led by Paulo Rossetto. The firm has collaborated on projects with Research International in the past, HPI said.
David Iddiols (pictured) senior partner at HPI, said: “We are delighted to have formed this most strategic alliance… it further demonstrates our vision of careful expansion and top drawer research.”
HPI’s agreement with AboutPeople starts today. The company says it has already had “firm project enquiries” from potential clients including Nestlé, Boehringer, Ingelheim, GM and Wyeth.
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments