The hub combines technologies from HP Autonomy, HP Vertica and HP Labs, and uses the HP Converged Cloud to “bring advanced analytics to all marketers”.

Through a cloud-based interface, HP claim that marketers can use the hub to dynamically identify customer segments, build prescriptive models that match segments to targeted campaigns, offers and content, and engage real-time with these customers across advertising, contact centre, mobile, print, social and web touch points.

“HP is taking a differentiated approach to solving a fundamental challenge for marketers – how to increase engagement, yield and conversions amidst a constantly changing marketplace,” said Rafiq Mohammadi, general manager, Market Optimisation, HP Autonomy.

“Rather than forcing a one-size-fits-all approach, we’re enabling customers to leverage uniques assets from HP as well as investments they’ve made in other marketing technologies, to help them derive deeper insights and deliver better, more effective content in real time.”