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NEWS14 July 2010

Hotel loyalty club members co-create new credit card

North America Trends

US— Members of an online community run by Communispace on behalf of InterContinental Hotels Group (IHG) have co-created a credit card aimed at frequent travellers.

The new Priority Club Select Visa Card has been launched by Chase Card Services – part of JPMorgan Chase & Co – and IHG based on feedback collected from members of the hotel chain’s loyalty program, Priority Club Rewards.

Tony Glover, senior vice president at Chase Card Services explained: “Our goal was to create a card that delivers the strongest possible value to Priority Club members. Customers are our best resource, so we listened to them. Their candid feedback helped solidify and prioritise features and benefits.”

@RESEARCH LIVE

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