Horizon Media moves into VR

UNCVR will be led by Sarah Bachman, vice-president, mobile strategy, and Monika Ratner, director, social Strategy. They will report to Horizon’s chief digital officer, Donnie Williams.

The agency is partnering with STXsurreal, a division of STX Entertainment, to develop the content.

Bill Koenigsberg, president, founder and CEO at Horizon Media, said: "We are always looking to create the most immersive and engaging experience for our clients and their brands.

"We can only do this if we are continuously looking around the next corner and evaluating the potential creative and business opportunities with every piece of new technology. UNCVR is a big step into the virtual space and we are excited to make this move with STXsurreal to unlock its potential."

OmniVirt, a 360 video and virtual reality advertising platform will be behind the ad tech side of UNCVR. As part of the partnership,OmniVirt and UNCVR will create unique ad products as well as a curated VR and 360 network exclusively for clients.