NEWS19 October 2011

Horizon Media appoints consumer insights MD

North America People

US— Media agency Horizon Media has appointed Christopher Snook as senior vice president and managing director of consumer insights.

Snook joins the firm from Universal McCann where he was senior vice president and director of communications planning. He was previously senior vice president and planning director at ad agency Leo Burnett in Chicago.

At Horizon, he will lead the newly formed research and insight arm The Why Group.