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NEWS16 June 2009

Hooven signs up for new role at Crowd Science

North America People

US— Ex-Comscore man Robert Hooven has joined web audience profiling firm Crowd Science as vice president of sales.

While at Comscore, Hooven was vice president of sales for the firm’s M:Metrics mobile audience measurement division. He was brought aboard Crowd Science by CEO John Martin – another former Comscore employee.

Martin said of Hooven’s appointment: “Bob is a proven start-up veteran. He is a serial entrepreneur with successful IPOs and acquisitions under his belt. Bob has a customer-centric point of view that will serve Crowd Science well.”

During his career Hooven was also head of sales for the Forrester High-Tech Group and was one of the early employees at Nielsen//NetRatings where he was credited with helping to develop the internet measurement industry.