Hooven signs up for new role at Crowd Science

While at Comscore, Hooven was vice president of sales for the firm’s M:Metrics mobile audience measurement division. He was brought aboard Crowd Science by CEO John Martin – another former Comscore employee.

Martin said of Hooven’s appointment: “Bob is a proven start-up veteran. He is a serial entrepreneur with successful IPOs and acquisitions under his belt. Bob has a customer-centric point of view that will serve Crowd Science well.”

During his career Hooven was also head of sales for the Forrester High-Tech Group and was one of the early employees at Nielsen//NetRatings where he was credited with helping to develop the internet measurement industry.