NEWS23 January 2014

HootSuite ups analytics game with uberVU acquisition

M&A News North America

CANADA — Social media management platform HootSuite has announced its acquisition of analytics solution uberVU.

uberVU, based in Boston, allows customers to view analytics on the best ways to engage with audiences, including identifying key influencers in relevant topics. It also identifies real-time spikes in sentiment, location and demographics to identify top influencer mentions.

“uberVU represents the next generation of analytics solutions, and brings with it a world class product team,” said Ryan Holmes, CEO of HootSuite (pictured). “This acquisition brings together uberVU’s best-in-class analytics with HootSuite’s social engagement solution, getting us one step closer to our vision of a simple, scalable, and secure platform for a rapidly evolving social media landscape.”

Mark Pascarella, CEO of uberVU, added: “By joining HootSuite we are realising our vision to bring analytics to the front and centre of the social business.

“This acquisition is a testament to the strength of our platform, and we are thrilled to be part of HootSuite’s exciting story.”

More information can be found here.

@RESEARCH LIVE

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