NEWS23 January 2014

HootSuite ups analytics game with uberVU acquisition

M&A News North America

CANADA — Social media management platform HootSuite has announced its acquisition of analytics solution uberVU.

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uberVU, based in Boston, allows customers to view analytics on the best ways to engage with audiences, including identifying key influencers in relevant topics. It also identifies real-time spikes in sentiment, location and demographics to identify top influencer mentions.

“uberVU represents the next generation of analytics solutions, and brings with it a world class product team,” said Ryan Holmes, CEO of HootSuite (pictured). “This acquisition brings together uberVU’s best-in-class analytics with HootSuite’s social engagement solution, getting us one step closer to our vision of a simple, scalable, and secure platform for a rapidly evolving social media landscape.”

Mark Pascarella, CEO of uberVU, added: “By joining HootSuite we are realising our vision to bring analytics to the front and centre of the social business.

“This acquisition is a testament to the strength of our platform, and we are thrilled to be part of HootSuite’s exciting story.”

More information can be found here.

@RESEARCH LIVE

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