FEATURE23 January 2014

Rewarding relationships

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Impact

HootSuite has designs on dominating the social media marketing space – and today’s uberVU acquisition confirms that data and insight is an integral part of its strategy.

HootSuite is hot stuff. The Vancouver-based ‘social relationship platform’ company closed a $165m funding round in August, billed by the Canadian Broadcasting Corporation as the biggest venture capital deal a Canadian software ...