The agreement will support both companies’ access to Japanese physicians, with Holden Healthcare running a community of more than 250,000 qualified healthcare professionals across 14 Asian markets.

Nikkei BP has a domestic healthcare professional panel in Japan, with both organisations able to access insights from their respective panels as part of the agreement.

Holden Healthcare provides fieldwork and market-research services in China, Japan and 12 other Asian countries, and was founded in 2011. The company established its Japanese subsidiary in Tokyo in 2024.

Koichi Ono, managing director at Holden Healthcare Japan, said: “We believe this partnership will be momentous and give us a significant advantage in Japan.”