NEWS16 January 2024

Holden Healthcare expands research alliance into South Korea

Asia Pacific Healthcare New business News

CHINA – Healthcare industry market research firm Holden Healthcare has expanded its Asia Physician Panel Alliance (APPA) to include South Korean medical technology research firm Nownfuture.


The APPA was formed by Holden Healthcare earlier this year to act as a global strategic partnership to increase physician panel access in the Asia-Pacific region.

The addition of Nownfuture expands the APPA into South Korea, adding to its recent inclusion of Japan and Taiwan.

Holden Healthcare is based in China and provides insights through a network of 250,000 healthcare professionals across 14 Asian markets.

Jeff Kelsch, managing partner and head of US operations at Holden Healthcare, said: “Korea’s entry brings new perspectives and expertise to our alliance. We believe this will further strengthen our position in Asia’s most significant markets and offer more comprehensive and in-depth services to our global clients.”