Hindustan Unilever opens Indian consumer insight centre
Several Unilever group companies and brands will have access to the Customer Insight and Innovation Centre, which is built around a virtual store where consumers fitted with eye tracking devices can ‘shop’ for products.
Insights gained from the research will be used to design packaging for future products, reports the Economic Times.
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1 Comment
Anon
13 years ago
Very interesting and keep the concern for consumers. Like dogs consumers smell your intentions and the sense prevails when consumers interact with you.
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