NEWS2 September 2011
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
BELGIUM— Heineken is looking to co-create a nightclub concept for next year’s Milan Design Week, with input coming from an online community run by InSites Consulting.
Designers are being invited to submit portfolios to the Heineken while a community of 120 “design-savvy clubbers” from 20 cities will provide a “briefing and inspiration” to them with insight gathered from their clubbing experiences. InSites Consulting said that the community will provide a “consumer journey map” that visualises clubbers’ motivations, perceptions and experiences.
A selection of the most talented designers will then be invited to show their ideas at events in either New York, Tokyo, Milan and Sao Paulo, where a final line up of 20 will be selected.
Mark van Iterson, manager for Heineken Design and Concept, said: “The Open Design Exploration project will enable us to build on the creative momentum that exists in the brand and help us create nightlife environments that deepen the bond that we enjoy with our consumers.”
The final concept will be unveiled at Milan Design Week in April 2012.
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
The world's leading job site for research and insight
Resources Group
Consumer Insight Consultant – Top Mobile, TV, Tech clients – Global Insight Leader!
£33–£35,000 + strong benefits package
Resources Group
Quant / Qual Research Exec – Consumer – Behavioural Science
£25,000–£28,000 + Benefits
Resources Group
Research Manager – Client-focused – Top international clients!
£40–43,000 + benefits
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments