NEWS17 December 2012

Heart+Mind lands Don Hawk to steer healthcare unit

North America People

US — Heart+Mind Strategies has appointed Harris Interactive VP Don Hawk, to support further growth in its healthcare business and to expand the strategic offerings of the company.

Hawk (pictured), who was VP of healthcare at Harris Interactive for over a decade, has more than 20 years of healthcare market research and direct industry experience having worked in both managed care and integrated healthcare system settings. His areas of expertise include therapeutic categories including diabetes, cardiovascular, obesity, pediatric & adult vaccines and arthritis. He has conducted US and global qualitative studies across the healthcare field.

Based in the Cincinnati area, Hawk will work to develop and serve clients on a national basis as well as his many other client relationships throughout the world and will join the healthcare practice at Heart+Mind Strategies under the leadership of Shawn Wade.