HCD Research uses neuroscience to explain cognitive responses and uncover unconscious reactions to sensory experiences. Sensanalysis conducts consumer studies using sensorial research tools to uncover difficult-to-articulate feelings towards concepts and products.

Researchers from both companies will collaborate to integrate these methods, with the objective of providing comprehensive testing methodologies that “explain how consumers perceive products, what the subconscious and conscious contributors to their responses are, and how to determine product attributes which can impact product usage”.

Both companies will market the collaborative products.