Havas Media Group creates chief insight officer role

O’Brien (pictured) will report to HMG’s group managing director Paul Frampton. She will oversee the research, insight and econometric teams and work closely with the group’s data and insight businesses such as marketing tech consultancy DBi and trends agency SCB Partners. 

O’Brien will also be involved in the evolution and direction of HMG’s annual Meaningful Brands research.

At IPG Mediabrands, O’Brien established its Marketing Sciences division which covered insight, research and analytics; she led 18 insight, data, research and analytics specialists to support agency brands. 

Prior to this, O’Brien was managing partner, specialising in research & insight, at Universal McCann as well as holding senior insight and marketing roles at Clear Channel UK, Opus and JCDecaux.