NEWS13 December 2018
UK – Digital market research agency, Harris Interactive, has launched an online discussion platform for broadcasters to get real-time viewer insights called PopUP Live.
The new service, which is powered by Toluna, will give detailed insights for TV, radio and online programmes and is built around Harris Interactive’s PopUP community platform.
Broadcasters can view, download, and control the conversations – as members share their reactions, likes, and dislikes in a moderated discussion.
Denholm Scotford, head of media and entertainment at Harris Interactive said: “Getting audience feedback, and capturing changes in sentiment during a show, is invaluable for broadcasters to inform editing, aid programme development and enhance audience engagement.”
The platform is managed by Harris Interactive’s specialist media researchers, with a discussion guide specific to individual clients. Clients can view and download insights instantly, or access clean transcripts and analysis from the day after transmission.
PopUP Communities launched 18 months ago and PopUP Live has been trialled in the UK and Europe.
The world's leading job site for research and insight
Resources Group
Research Manager – Consumer – Neuro / Behavioural Science
£35,000–£40,000 + Benefits
Resources Group
Research Manager – Education Research – Leading Social Research Agency
£35,000–£47,000 + strong benefits
Resources Group
Product and Portfolio Manager (Marketing) – Not for Profit Research (Health/Social)
To £46,000
Featured company
-
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research is the leading provider of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include . . .
-
Brought to you by:
©2024 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911
info@mrs.org.uk -
© Copyright 2024 Research Live
0 Comments