NEWS16 April 2019

Harris Interactive expands NPD tools

FMCG News Retail UK

UK – Digital custom market research agency Harris Interactive has added a price testing tool to its New Product Development (NPD) Express suite.

Research companies can use the tool to apply consumer insights to establish costing strategies and price points for their services.

It includes two pricing methodologies that can be accessed through a standalone survey and a segmentation of consumers based on product and price motivations within a category. 

Debbie Senior, vice-president of global products and automation at Harris Interactive, said the tool has been developed in response to client demand for "cost-efficient, and high quality end-to-end development and optimisation solutions for their new or existing products and services".