NEWS23 October 2019

Harris Interactive adds Express products

News UK

UK – Digital market research agency, Harris Interactive, has launched two products for faster brand and communications insights, called hi brands Express and ad post-test Express. 

Hi brands is Harris Interactive’s proprietary brand sustainability framework, offering a brand ‘health check’ that includes future relevance and brand vitality measures, such as excitement and engagement. It also provides bench-marking over time against individual category competitors.

Ad post-test Express measures the effectiveness of an ad or campaign either during or after the advertised period. Measurement options include relevance and cut through to determine if brand and product links, emotional engagement and calls to action are being achieved.  

Ad post-test Express can be applied as a standalone module or linked with hi brands Express.   

Susan Vidler, UK managing director, Harris Interactive said: “We developed hi brands in conjunction with Aston Business School, who delivered academic rigour and validation. The model was adapted and subsequently tested for commercial application across multiple industry sectors.”