NEWS25 May 2012

Guardian News & Media – Best In-house Research Team

“With its innovative and effective ways of working set against the backdrop of a decrease in year-on- year budgets, GNM has completely aced it on influencing the business.”

Another new category, this Award – and the high number of entries received – demonstrates the increasing value placed by businesses on research and insight and the teams that supply them. Guardian News & Media was 2010’s winner, for the impact that the impressive amount of broad-based work has had on the heart of the business right across the board.

WHAT THE JUDGES SAID
“With its innovative and effective ways of working set against the backdrop of a decrease in year-on- year budgets, GNM has completely aced it on influencing the business. Research has been built into the development of every product and a huge amount has been achieved by a dedicated and driven team.”