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NEWS14 December 2009

Guardian axes customer insight jobs

People UK

UK— The owner of the Guardian newspaper has cut five jobs in its customer insight and data marketing departments, as part of a wider restructuring of its commercial operations.

A report in the Guardian said that Guardian News & Media had cut three positions in the customer insight team and one executive position in the data marketing team, and scrapped the role of head of data marketing.

The division was the hardest-hit in the round of cuts, which saw 10 positions axed across the commercial operation. More than 100 other positions will be cut “over the coming months”, the paper said.

Managing director Tim Brooks said: “Although many of the decisions have been driven by the need to reduce our costs to a more sustainable level in line with our reduced revenues, another key factor has been the need to create a more effecient structure for GNM.”

The Guardian had not returned calls for comment at the time of going to press.

@RESEARCH LIVE

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