NEWS23 September 2014

GroupM acquires 49% of Haworth

Bronwen Morgan

M&A North America

US — WPP’s wholly-owned media investment management company, GroupM, has acquired 49% of media agency Haworth Marketing + Media.

Haworth, which manages media investment for US brands such as Target, Ben & Jerry’s, Honeywell and DreamWorks Animation, was founded in 1970 and has offices in Minneapolis and Los Angeles. Its audited gross assets were recorded as $87m in October 2013.

The terms of the deal have not been disclosed.

Bronwen Morgan

M&A North America

@RESEARCH LIVE

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