NEWS6 August 2013

Griffin becomes Effective Measure’s global CTO

Asia Pacific People

AUSTRALIA — Effective Measure has appointed John Griffin as global chief technology officer (CTO).

Griffin joins the media planning and audience profiling provider from SiteCensus, Nielsen, where he was CTO and from September will be responsible for spearheading the software engineering, data application and infrastructure technology teams out of Effective Measure’s Melbourne office.

He said: “In this era of intense digital growth, it is an exciting time to be developing the digital sector’s next generation of products based on our hybrid technology.”