NEWS7 September 2011

Grey Group and Eastern Advertising forge strategic alliance

Asia Pacific M&A

SINGAPORE— WPP-owned communications firm Grey Group has formed a strategic alliance with market research, strategic planning and digital marketing agency Eastern Advertising to strengthen its position in the Taiwan market and across Asia Pacific.

Eastern Advertising, which was formed in 1958, produces the annual Eastern Integrated Consumer Profile (E-ICP) research which examines the behaviour, lifestyle and media habits of consumers across Taiwan. The two firms will partner to serve clients in the country.

Grey Group Asia Pacific’s chairman and CEO Nirvik Singh (pictured) said: “This move reaffirms our commitment to the important Taiwan market. Eastern Advertising is a highly respected pioneer in the industry with an unparallelled wealth of local knowledge and business know-how, as well as an immense understanding of Taiwanese consumers across categories.”