NEWS13 October 2010

Greenberg Quinlan Rosner opens European HQ

People UK

UK— US-based pollster Greenberg Quinlan Rosner has opened an office in London to act as its European headquarters.

The office will be led by former Brand Democracy research director James Morris (pictured).

Before his time with Brand Democracy Morris served as a research fellow at the Institute for Public Policy Research and a policy advisor within the Cabinet Office’s strategy unit.

Although the firm is renowned for its political work in the US, commercial clients have been targeted in Europe and CEO Stanley Greenberg said: “CEOs and presidents face many of the same issues – how to communicate their vision, how to motivate people and how to respond to attacks.

“Our experience of engaging with leaders on political campaigns all round the world has helped us develop a suite of tools that make the difference in the boardroom or the ballot box.”