The office will be led by former Brand Democracy research director James Morris (pictured).

Before his time with Brand Democracy Morris served as a research fellow at the Institute for Public Policy Research and a policy advisor within the Cabinet Office’s strategy unit.

Although the firm is renowned for its political work in the US, commercial clients have been targeted in Europe and CEO Stanley Greenberg said: “CEOs and presidents face many of the same issues – how to communicate their vision, how to motivate people and how to respond to attacks.

“Our experience of engaging with leaders on political campaigns all round the world has helped us develop a suite of tools that make the difference in the boardroom or the ballot box.”