NEWS15 July 2010

Gray Television signs Rentrak for Kansas audience measurement

New business North America

US— Broadcaster Gray Television has signed up to use Rentrak’s audience measurement service for local markets, StationView Essentials.

Gray will use the Rentrak product to track viewing habits for two of its channels in Kansas – ABC-affiliate KAKE in Wichita and CBS-affiliate WIBW in Topeka.

Rentrak said that the addition of the Gray channels means that it now has four clients in the Wichita market, and 36 stations across 18 markets in all.

Steven Walsh, Rentrak’s SVP of local market sales, said: ‘Rentrak is excited to begin working with Gray Television and we are most pleased to increase our TV station count in the Wichita market as well as adding WIBW/Topeka to our roster of client stations.”