NEWS6 January 2020

Gracenote extends OTT services support

Media News North America

US – Nielsen-owned Gracenote has unveiled global OTT guide offerings for on-demand video streaming services, Smart TV makers and traditional cable and satellite operators. 

Gracenote’s OTT guide helps make video content searchable across multiple services, platforms and devices. 

As Gracenote has expanded into Europe, it now has coverage of more than 200 catalogues in 13 markets across North America, Europe, Latin America and APAC.

Gracenote is making available: unique IDs; deep descriptive metadata; custom content imagery; and streaming service feeds.

Simon Adams, chief product officer at Gracenote, said: “While much of the focus in the ‘streaming wars’ conversation has been on the largest catalogues and original content, the winners will also understand how to successfully integrate with a diverse set of video platforms. As this new generation of video providers emerges, Gracenote is playing to its long-standing role providing the critical metadata, unique IDs and rich imagery that power user experiences and drive tune-in and engagement.”

@RESEARCH LIVE

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