Sena joins GQR from The Feldman Group, where she was senior analyst. Prior to Feldman, Sena was director of client services at YouGovPolimetrix in Palo Alto, California and will join VP, senior data scientist Masahiko Aida in leading GQR Digital.

“The last US electoral cycle saw tremendous innovation in the use of analytics to persuade and turnout voters. Elizabeth will help us continue to bring the best of US campaign experience to our global client base – both on the commercial side and for political campaigns,” said London Office director, James Morris.