This is the latest appointment at Attest as it extends its business and Syed will strengthen the company’s existing commercial model. He spent four years at Google, including two as head of new business, and has also worked in corporate development and sales in financial services.

Jeremy King, CEO of Attest said: “Described by colleagues and clients at Google as a true entrepreneur who cares deeply about customers, he fits in so well with how we work Attest. All companies want market research and insights to work so much better, and Ali is already a major part of delivering that as Attest’s reach grows across the global research and insights industry.”