Glow partners with Nielsen

Nielsen Connect Partner Network, which launched in 2016, is a data sharing partnership servicing Nielsen Connect clients.

The agreement will see Glow’s online panel join the network and therefore become accessible to other network users. Glow was founded seven years ago and runs a cloud-based customer insights platform.

Tim Clover, founder and chief executive of Glow, said: “This new partnership means our online panel of 62 million people, across 45 countries, can be accessed by Nielsen’s clients to garner rapid consumer sentiment, which is a valuable tool in the swiftly changing business environments we find ourselves in today.”

Brett Jones, global leader of Nielsen Connect Partner Network, said: “We are excited about Glow’s ability to help clients identify consumer trends and intentions in a rapid, nimble way.”