Former NielsenIQ exec joins Glow

Johnston’s most recent role at NielsenIQ was as executive lead responsible for product strategy for the FMCG business across consumer panel and scan data in the Pacific region. He joins Glow in the newly created role of managing director of data products and will lead the development of new subscription research products.

Johnston (pictured) brings to Glow more than 20 years’ experience in the UK and Australia working across managerial and commercial positions within research and consultancy businesses. These specialise in FMCG category research, loyalty and analytics and include the likes of Nielsen, Aimia & Dunnhumby.

Glow chief executive and founder Tim Clover commented: “Mike is a super talent. He’s got a depth of knowledge in data products and the FMCG sector that is exceptional and his international experience is really valuable as we scale up in Europe and the US. Most importantly though, he’s aligned with our vision to help businesses have more impact and he’s got the attitude and smarts to help make our team even more effective.”    

Glow has hired a number of staff in recent months, including its first chief marketing officer, as well as multiple business development, account management and operations team members in Australia, the UK and the Philippines.