NEWS1 February 2023

Glow expands to US

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AUSTRALIA & US – Australian research technology business Glow has opened an office in the US and made new hires in the US and Australia.

Chrissy Brogan

In the US, Ohio-based Chrissy Brogan (pictured) has joined Glow in the newly created role of director of market development.

Brogan was previously partnership manager at NielsenIQ, and will lead Glow’s go-to-market strategy for the US.

Glow has a number of US-based clients. Tim Clover, chief executive, Glow, said that now is the right time for the company to expand to the US, citing the company’s “technology and data assets, maturity and momentum”.

Clover said: “As markets face continued economic headwinds in 2023, it is more important than ever for brands to ensure their products, services and marketing are aligned with customer needs.”

The company also said its ESG/sustainability brand reputation tracker is gaining “traction” with brands. The ‘Social Responsibility Score (SRS)’ tool covers 600 brands across the UK, US and Australia.

In its Melbourne headquarters, Glow has also appointed Simon Gibbard as SRS sales director, Otto Lee as a research consultant, Josh White as a marketing executive and Michael Mehmet as a senior engineer.

Additionally, it has promoted Derek Brown to global managing director, sales and operations, Oscar Mora to managing director Australia and Michael Fegan to senior vice-president, global sales.