NEWS1 February 2023
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Columnists
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
AUSTRALIA & US – Australian research technology business Glow has opened an office in the US and made new hires in the US and Australia.
In the US, Ohio-based Chrissy Brogan (pictured) has joined Glow in the newly created role of director of market development.
Brogan was previously partnership manager at NielsenIQ, and will lead Glow’s go-to-market strategy for the US.
Glow has a number of US-based clients. Tim Clover, chief executive, Glow, said that now is the right time for the company to expand to the US, citing the company’s “technology and data assets, maturity and momentum”.
Clover said: “As markets face continued economic headwinds in 2023, it is more important than ever for brands to ensure their products, services and marketing are aligned with customer needs.”
The company also said its ESG/sustainability brand reputation tracker is gaining “traction” with brands. The ‘Social Responsibility Score (SRS)’ tool covers 600 brands across the UK, US and Australia.
In its Melbourne headquarters, Glow has also appointed Simon Gibbard as SRS sales director, Otto Lee as a research consultant, Josh White as a marketing executive and Michael Mehmet as a senior engineer.
Additionally, it has promoted Derek Brown to global managing director, sales and operations, Oscar Mora to managing director Australia and Michael Fegan to senior vice-president, global sales.
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Crawford Hollingworth explains why defaults aren't always what they're made out to be in behavioural science:… https://t.co/ykPn2tQu6o
Research during the war in Ukraine showed the value of empathy https://t.co/Eqri5PTpPB #mrx #marketresearch
ESRC and AHRC partner on research commercialisation project https://t.co/5HJ64tHze0 #mrx #marketresearch
The world's leading job site for research and insight
Hasson Associates
Client Service Engagement Manager
£40000–52000
Swarm Recruitment
Research Manager (Quant and Qual)
£28,000–£34,000
Hasson Associates
DP Analyst
£30000–38000
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research are leading providers of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include CATI, . . .
Deserved rest after long walk in the rain https://t.co/xP8d6D8dHY
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments