In his new role, Estrada will lead the business towards consolidation and expansion in key international markets.

Before joining Worldcom OOH, Estrada spent time at The Walt Disney Company, where he led organisational transformations and managed large-scale integrations, such as the Disney-Fox merger in Europe and Latin America.

Valentín Bueno, global chief executive officer at Latcom – Worldcom, said: “Hernán’s appointment is a fundamental step in strengthening our global presence and consolidating our leadership in the OOH market.

“His background and ability to lead multicultural teams will be key to our mission of providing innovative and effective solutions to our clients worldwide.”