NEWS21 August 2017

Global consumer confidence on the rise

Asia Pacific Europe Latin America Middle East and Africa News North America Trends UK

GLOBAL – Consumer confidence has risen in 41 of the 63 markets measured in Nielsen’s consumer confidence index since the close of last year. 

In the second quarter of 2017, the global index had risen by three points since the end of 2016.

North America retained the highest confidence level of any region measured in the index, at 117, but confidence levels were on an upward trend across most of the measured markets in Asia-Pacific, Europe and Latin America during the last quarter. 

Europe posted its ninth straight quarter of increased confidence, with 22 of the 33 countries recording higher sentiment than at the end of 2016.

According to Nielsen, the global confidence score increased because a greater proportion of consumers feel more positively about three key metrics: job prospects, the state of their personal finances, and the belief that now is a good time to buy the things they want and need. 

Full findings can be accessed here