NEWS12 February 2010

GfK’s mobile sales tracking service unveiled in Ireland


IRELAND— GfK has launched its Mobile Telecom retail panel in the Republic of Ireland, which collates electronic point-of-sale data to report on the best selling handsets and tariffs in the market.

It offers similar services in 75 other countries around the world.

Commercial director Anthony Norman said: “The launch of this service in Ireland marks another exciting venture for GfK. Not only does it emphasise our commitment to global expansion but more importantly it provides the Irish telecoms market with data and analysis that will be of benefit to the entire industry.”