GfK promotes Lange to business group director

She has been promoted from the role of senior product manager, which she has held since 2012. She joined GfK in North America four years ago as a key account manager with its Optics POS Tracking business.

“Our pet clients rely on Maria to turn POS data into insights they can apply directly to their businesses,” said Neil Portnoy, managing director of GfK’s POS Tracking team in North America. “She makes our clients’ challenges her top priority and knows exactly which trend can speak to their key decisions.

“Maria has also become the face of our pet data to the industry, at conferences and in major trade magazines. We are more than pleased to recognise her remarkable growth and her importance to GfK and its clients.”