NEWS1 February 2017
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
NEWS1 February 2017
GERMANY – GfK has announced the launch of Supercrunch, an independent unit that offers automated, user-defined analysis.
Supercrunch is designed to support high-frequency, tactical marketing decisions, from product launches to the optimisation of pricing and advertising, through automated analytic solutions.
The new independent unit will be run by Norbert Wirth (pictured), previously global head of data and science at GfK, and will offer its services in Germany first, with the UK and France to follow later in the year. The unit’s entire focus will be on data analysis and its technical implementation in decision-making systems.
"We have assembled an interdisciplinary team of data scientists, software experts, consultants and industry specialists for Supercrunch" said Wirth.
"With this combination of skills, direct access to data and our technologies, we are optimally equipped to solve the most wide-ranging specific customer challenges in the age of big data."
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
The world's leading job site for research and insight
Resources Group
Client Development Manager – c1 year Maternity Contract – Strategic Consultancy
£55–£65,000 pro rata + bonus + great benefits
Resources Group
Qualitative Associate Director – Brand Insight, Strategy and Innovation – Brand Consultancy
£50,000–£60,000 + strong benefits
Resources Group
Quant Senior Research Exec – Retail – Behavioural Science
£28,000–£35,000 + Benefits
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research is the leading provider of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include . . .
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments