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NEWS16 May 2012

GfK kicks off 2012 with sales and income rise

Europe Financials

GERMANY— GfK has reported increases in sales and operating income for the first three months of the year, with organic growth of 4.9%.

Sales were up 11.3% to €345.1m while operating income was up 9.8% to €33.5m.

As part of the Own the Future strategy, the business is now split into two reporting lines. The Consumer Experiences arm – which contains custom research and ad hoc media operations – reported a sales rise of 13.6% to €211.1m, while the Consumer Choices part of the business – which contains the retail and technology retail panel and TV, radio and print measurement activities – saw sales increase 7.5% to €132.4m.

GfK noted a “pleasing” performance in Latin America, where growth stood at 16.7%, and in North America where sales were up 28.8%.

CEO Matthias Hartmann said: “We are confident that despite the uncertainty on the markets, the targets we have set ourselves for 2012 will be achieved. GfK can look back on a successful first quarter, which proves to us that we have set the right course for the future with our Own the Future corporate strategy.”

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