NEWS11 March 2015

GfK invests in YouEye

Europe M&A

GERMANY — GfK has acquired a stake in YouEye, a technology platform that analyses and integrates various forms of data.

YouEye uses automated software for data analysis that can, for example, convert audio data to text and analyse emotion and content shown in videos.

“With this investment, we are strengthening the delivery of our portfolio and further expanding our strategic strengths in the field of digital research,” said Debra Pruent, a member of the GfK management board.

YouEye is headquartered in Mountain View in California. It currently employs a staff of around 20.