GfK invests in YouEye
YouEye uses automated software for data analysis that can, for example, convert audio data to text and analyse emotion and content shown in videos.
“With this investment, we are strengthening the delivery of our portfolio and further expanding our strategic strengths in the field of digital research,” said Debra Pruent, a member of the GfK management board.
YouEye is headquartered in Mountain View in California. It currently employs a staff of around 20.
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments