Fahimi joins from Marketing Systems Group where he was vice president, statistical research services and will serve as chief statistician to GfK’s KnowledgePanel and will lead methodological innovations, including sampling and weighting, for GfK’s US customer panels, custom research studies, strategic commercial engagements, and federally sponsored survey research projects.

“We are thrilled to add Dr. Fahimi’s great learning and impeccable judgment to our team,” said Mike Dennis, managing director of government and academic research at GfK. “He is keenly familiar with our sampling techniques and has years of experience with post-survey data enhancement procedures and analysis of data from complex surveys.”