GfK beats sales targets for 2012
The company claimed the results as vindication that its ‘Own the Future’ corporate strategy – which reorganised the business into two distinct parts, focusing on consumer choices and consumer experiences – was beginning to bear fruit.
Organic growth was 3.1%. Adjusted operating income was €187.8m, compared to €187.7m in 2011. The margin fell from 13.7% to 12% last year.
“For GfK, last year was dominated by restructuring and digitisation. We have successfully integrated and harmonised our product portfolio across all sectors and regions,” said CEO of GfK Matthias Hartmann.
The company released its preliminary full-year results in January.
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