GfK appoints US media VP

US — Global research company GfK has hired Laura Wendt to the newly-created role of executive vice-president, media for consumer experiences and consumer choices in North America, based in its New York office.

Wendt (pictured) will lead GfK’s global media strategy, take part in global media initiatives on topics such as single-source research and mobile panels as well as being responsible for overall account and business management of GfK’s portfolio of projects and products in the region.

She will report to Holly Jarrell, chief client services officer and to Niko Waesche, global lead in media and entertainment.

She has held leadership roles at a variety of major TV networks and technology companies, including Disney ABC Television Group, MTV Networks, HBO, and Turner Broadcasting.

Most recently, Wendt was vice-president, regional content and business development, at Singapore Telecommunications (Singtel).

She was also vice-president and managing director of Disney Channels Southeast Asia for six years; SVP of research for MTV Networks’ Nickelodeon Networks Group; manager of research at Home Box Office (HBO); VP of international research at Turner Broadcasting Sales and managing director of the international research division of Frank N. Magid Associates.