NEWS10 January 2012
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
GERMANY— Schlesinger Associates has acquired fieldwork services firm Schmiedl Marktforschung, which has offices in Berlin, Frankfurt and Munich.
Each of Schmeidl’s locations houses focus group facilities. It also has 60-seat call centres in Berlin and Munich, a field force of 500 interviewers and online research capabilities.
The company first launched in Munich in 1985. Its Berlin office followed 10 years later and a Frankfurt base was established in 2010.
For Schlesinger – which acquired the Schmiedl business from owners Christian Schmiedl and Edith Schenk – the purchase marks a continuation of the US company’s European expansion, which began in 2006 with the takeover of the UK’s Research House, followed in 2010 by the acquisition of French agencies ConsuMed and Passerellas.
Schmiedl’s management team remains in place post-acquisition. Pictured (from left) is Berlin and Frankfurt MD Stephen Lange, Munich MDs Markus Herbig and Stephan Schmid, and Frankfurt manager Tim Eglin.
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Artificial intelligence has numerous benefits for marketing. Rachael Kotadia looks at how AI can help:… https://t.co/pzwQU09DhF
Streaming service subscriptions rise in Q1 2022 https://t.co/wC426xb4kt #mrx #marketresearch
Hypothesis nominates new CEO https://t.co/OSNvwqggyn #mrx #marketresearch
The world's leading job site for research and insight
Hasson Associates
Senior Analyst – Marketing Science – Statistics
£40000–55000
proSapient
Senior Survey Programmer
Competitive Salary + Bonus
Hasson Associates
Senior Consumer Insights Manager
£–65000
Some useful tips here for anyone entering the #MRSawards. https://t.co/Dshp0or0x1
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments