Butler will take on the newly created role to focus on growth in the region for Geometry Global, the agency reacted from the merger of G2, OgilvyAction and JWTAction. She will lead the agency’s account management team and key global and regional clients including GSK, Lenovo and Unilever.

Butler joins from boutique agency StrawberryFrog where she was managing director of its SE Asia operation, having previously worked at its New York office. She has also been regional business director for Ogilvy & Mather Asia Pacific.