NEWS20 September 2012

General Sentiment names Pete Moran as CEO

North America People

US— Social media analytics firm General Sentiment has appointmented former Cablevision SVP Pete Moran as its chief executive officer with immediate effect. He replaces Ari Kahn, who served as interim CEO.

Moran will be primarily responsible for driving sales as well as expanding General Sentiment’s market presence and keeping the company’s technology moving

Jim Estill, co-founder of Canrock Ventures and chairman of General Sentiment, said: “He not only has significant experience and deep ties to both industries; his entrepreneurial spirit and track record in building businesses make him a natural fit.”

Moran previously spent twelve years with Cablevision, building a variety of ad sales businesses and driving revenues in local, regional and national spot advertising. He led SkyConnect’s entrance into the digital ad insertion business, including the online TV ad buy/sell system AdVergence. Immediately before joining General Sentiment Moran managed ad sales for WealthTV.