Gordon, who joins from Mintel, where he was vice president of business development, will be responsible for driving forward Future Foundation’s US consumer trends and consultancy service, nVision USA. He will be based in New York.

“Having opened our NY office this time last year we’re excited to be expanding this rapidly,” said Meabh Quoirin, managing director at Future Foundation.

“Our trends work is gaining in awareness and some top brands have already embraced our ‘Science meets Creativity’ approach, something previously lacking in the marketplace. Gavin will be a significant asset in attracting more key clients to our partnership-style subscription.”